Optimising Digital Performance for a Major Fashion Retailer with Observability
Case Study
About Our Client
Overview
A major Australian fashion retailer was nearing the end of a 20-month separation from a larger parent company. This complex process involved managing six brands and over 250 applications. As one of Australia’s largest retail operations, ensuring uptime and reliability of their customer-facing applications and websites was critical throughout the separation.
The Challenge
The retailer faced challenges in monitoring the performance of their complex IT infrastructure. Visibility into application uptime was essential, not only for simulating real user actions and behaviours but also for protecting their brand, reputation, and revenue. As they completed their separation, they recognised the need for deeper insights to support business growth, stability, and delivering exceptional customer experiences.
Upon reviewing their real user actions and behaviour setup, Avocado identified several opportunities:
- Platform Complexity: Deeper insights were needed for faster issue resolution.
- Brand and Revenue Impact: Effective monitoring would deliver efficiencies and mitigate risks.
- Governance: A strong governance structure was essential for long-term success.
These opportunities necessitated a strategic overhaul to ensure that an observability solution could effectively support their operations.
Services:
- Platform Review
- Remediation and Optimisation
Sector
Retail
Solution
”Avocado helped the retailer set themselves up for long-term success by streamlining their Dynatrace license capacity and operations. This optimisation drove greater visibility, allowed for new initiatives, and positioned them for continued growth and efficiency.
Our Solution
The retailer engaged Avocado to review their Dynatrace platform, assess and address their challenges, and optimise the platform for better efficiency and effectiveness.
Avocado’s Delivery Expertise Avocado’s delivery team collaborated closely with the retailer, providing a comprehensive solution:
- Thorough Platform Review: Avocado conducted an in-depth review of their Dynatrace platform, identifying opportunities to refine and enhance areas within the platform, resulting in significant license usage savings.
- Redefining the Monitoring Strategy: Avocado developed a three-part plan to address the challenges:
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- Optimising License Usage: Avocado recommended reconfiguring Synthetic Monitoring to reduce license usage and financial impact.
- Aligning Monitoring Strategy: Avocado outlined a robust monitoring strategy tailored to the retailer’s needs, ensuring alignment with business outcomes.
- Governance Framework: To ensure long-term success, Avocado helped establish a governance framework to ensure the platform’s scalability and efficiency.
The Outcome
The collaboration resulted in significant improvements:
- Optimised License Utilisation: The retailer now benefits from more efficient use of their Dynatrace license, reducing unnecessary costs and freeing up capacity for new initiatives.
- Enhanced Monitoring and Visibility: The new monitoring strategy and governance framework improved visibility into their digital environment, enabling better decision-making and proactive issue management.
- Streamlined Operations: Avocado’s recommendations and ongoing support allowed the retailer to maintain high service levels with a streamlined, best-practice monitoring approach.
Through its strategic approach and delivery expertise, Avocado enabled the retailer to transition to a more effective and scalable monitoring strategy. By optimising Dynatrace usage and enhancing platform governance, Avocado helped them achieve superior digital performance, maintain strict adherence to SLAs, and set the stage for future growth—all while minimising additional costs.
Ongoing Support Recognising the value delivered by Avocado, the retailer has continued to engage Avocado to further strengthen and optimise their Dynatrace platform. Avocado’s ongoing involvement ensures they can continue to drive business value and outcomes, strengthening their platform and achieving superior digital performance.
Conclusion
Through its strategic approach and delivery expertise, Avocado helped the retailer transition to a more effective and scalable monitoring strategy. By optimising Dynatrace usage and enhancing platform governance, Avocado enabled them to achieve superior digital performance, adhere to SLAs, and set the stage for future growth—all while minimising additional costs. Avocado’s continued engagement highlights their capability as a trusted partner for complex IT solutions.
Avocado is a premier partner to Dynatrace
Avocado is a Dynatrace Partner, Gartner’s Magic Quadrant leader in Digital Experience Monitoring. Avocado is one of the few consultancies in Australia to have a certified professional badge. Our highly skilled Engineers leverage Dynatrace to deliver innovative, world-class solutions. By partnering with Dynatrace, we ensure our consultants have the most comprehensive and up to date Dynatrace knowledge to help you adopt best practices and maximise your ROI.
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