Synthetic Monitoring

What is Synthetic Monitoring?

Synthetic Monitoring is used to monitor the performance and availability of web applications by emulating a customer’s interactions. This enables issues to be pin-pointed and proactively resolved before they reach the end-users.

By proactively monitoring end-to-end IT services, an effective Synthetic Monitoring solution can ensure an organisation provides a flawless online customer experience. It also protects the brand’s reputation and reduces costly downtime.

A great online user experience has never been more critical. As the world has gone online, your website speed, availability, and performance are paramount. Outages can cost your organisation thousands of dollars per minute, and slow page load times can lose users in seconds.

Synthetic Monitoring v Real-User Monitoring

Both Synthetic Monitoring and Real User Monitoring (RUM) provide valuable results, but what is the difference?

RUM gathers data and provides insights into real users visiting your website and applications. It detects and diagnoses the root cause of problems, pinpointing specific issues. Synthetic Monitoring uses emulated data and proactively alerts your IT team on the availability and performance of your site. Correlating data from both approaches provides an organisation with complete visibility of the customer experience.

5 reasons you need Synthetic Monitoring 

There are many reasons you need synthetic monitoring. Here are just five…

1. Discover issues before they impact your customers

Synthetic Monitoring can proactively detect and resolve issues within critical user paths before reaching your end customer. User interactions are emulated and automatically tested to analyse the performance of your application. Therefore, if an issue occurs, it can be resolved before it reaches the end-user.

2. Benchmark your performance

Synthetic Monitoring allows you to monitor your application’s critical aspects, which you can use to set a baseline. This will help you identify improvement areas and measure results over time.

3. Prepare for peak traffic seasons

Many industries see huge fluctuations in web traffic depending on seasons and events. When demand for your product or service increases, you need to ensure that your infrastructure can respond and scale. Synthetic Monitoring allows you to stimulate increased traffic and test responses under increased load.

4. Monitor complex transitions and business processes

Some stages in the user journey are critical to keeping users engaged on your site. This ensures key parts of your application such as logging in, searching, or checkout remain working.

5. Reduce MTTR

Alerts and notifications are key features of Synthetic Monitoring that save organisations thousands by removing inefficiencies. This means you can set up alerts on problems and have a tool that proactively pinpoints and resolves it without the need for traditional war-rooms.


Avocado is a major partner of Gartner’s magic quadrant leading technologies across Synthetic Web Monitoring. Our experience ensures you deliver exceptional customer experiences. Reach out to our team today for a complimentary discovery session to understand how we may help you today!

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