Challenge 1: Lack of Clear Strategy and Roadmap 

The Problem:
Many automation efforts begin without a clear strategic direction. Teams start automating without knowing what to prioritise, how to align with business goals, or how success will be measured. The result is a patchwork of test scripts with low value, high redundancy, and limited impact on release quality. Without a roadmap, teams end up automating for the sake of automation—not for measurable outcomes. 

The Solution:
At Avocado, we help organisations design automation strategies grounded in business value. We run capability assessments, prioritise automation candidates based on risk and ROI, and develop roadmaps that grow with your team’s maturity. This gives automation clear direction and measurable impact. 

Challenge 2: Fragile, Hard-to-Maintain Test Suites 

The Problem:
Over time, test automation suites often become unstable. Scripts fail frequently due to minor UI changes, hardcoded values, or tight coupling between test logic and data. Teams spend more time fixing broken tests than building new ones, which erodes confidence in automation and slows down delivery. 

The Solution:
At Avocado, we create robust, maintainable frameworks by introducing modular design, reusable components, and self-healing mechanisms. We also embed coding standards and best practices to ensure your automation remains stable, scalable, and trusted by your team. 

 Challenge 3: Over-Reliance on UI-Level Automation 

The Problem:
Many teams focus heavily on UI automation because it’s the most visible. However, UI tests are slow, brittle, and expensive to maintain. When too much coverage sits at this layer, feedback loops slow down, and releases get delayed due to unstable or redundant tests. 

The Solution:
At Avocado, we help teams shift toward a layered testing model by increasing coverage at the API and service layers, building unit-level validations, and reserving UI automation for critical end-to-end flows. This balance leads to faster feedback, better reliability, and reduced test execution time. 

 Challenge 4: Tool Overload and Misalignment 

The Problem:
Without a centralised strategy, different teams often use different tools—sometimes overlapping, sometimes incompatible. This creates confusion, slows down onboarding, and fragments your automation effort across multiple frameworks with inconsistent reporting and integration. 

The Solution:
At Avocado, we simplify your toolset by auditing what’s in use, aligning tooling with architecture and team skill sets, and standardising frameworks across squads. We also provide shared libraries and utilities to ensure consistency and reusability across your organisation. 

 Challenge 5: Limited Technical Skills & Low Team Adoption 

The Problem:
If only a few engineers understand or maintain automation scripts, the effort becomes siloed. This creates a bottleneck and slows momentum. Meanwhile, non-technical team members—like business analysts or manual testers—remain excluded from the process. 

The Solution:
At Avocado, we enable full-team participation by delivering targeted training, introducing low-code and no-code tools where needed, and embedding automation into Agile ceremonies like story grooming and sprint planning. The more people can contribute, the more automation scales. 

Challenge 6: Slow Feedback and Long Test Runs 

The Problem:
Automated tests are often run in bulk, take hours to execute, and don’t provide feedback until late in the development cycle. This reduces their usefulness, increases rework, and discourages developers from relying on them. 

The Solution:
At Avocado, we optimise execution by segmenting tests, enabling parallelisation, tagging test types, and embedding automation into the CI pipeline. With rapid feedback loops, defects are caught earlier and addressed faster—without delaying releases. 

 Challenge 7: Flaky Environments and Test Data Gaps 

The Problem:
Automation fails frequently when test environments are unstable, or test data is inconsistent. This results in false negatives, reruns, and loss of confidence in test results—even when the application works perfectly. 

The Solution:
At Avocado, we stabilise test environments by introducing synthetic data generation, service virtualisation, and data reset automation. We also embed environment readiness checks into CI pipelines to ensure reliable and predictable test execution.